Sari Riantika, Ayub Wahyudi
University of Paramadina, Faculty of Philosophy and Civilization,
Jl. Gatot Soebroto, Kav. 97, Mampang, Jakarta, Indonesia 12790
sarisyahrial@gmail.com (Sari Riantika)
aw.nasrun13@gmail.com (Ayub Wahyudi)
Abstract
Jl. Gatot Soebroto, Kav. 97, Mampang, Jakarta, Indonesia 12790
sarisyahrial@gmail.com (Sari Riantika)
aw.nasrun13@gmail.com (Ayub Wahyudi)
Abstract
Last development of limited-effect of media is the birth of information society. These period is described that today information is not the focus of society. Information has become a critical needs, it’s become a general commodity. The society has no interest of how to get the information, no matter how actual and controversial it is. The media has to become more sensitive to society needs of information. Attractive information is based on how the media can package the information. Uses and gratification perspective based on how active the society explains that the more media can give finest gratification the more society use the media. The society uses the media base on their needs. The more media can fulfill the needs of society – more capable media to become object of society needs release – can be considered as a perimeter to see how powerful effect media can effected the society. The assumption is more sophisticated the technology more powerful the media. technology can support the media to how package the information to fulfill the society needs and can increase the uses of media. The other words, how powerful the media based on how active society uses the media.
Key Words: New Media, Media Effect, information society, Uses and Gratification Perspectives
Author’s Biography
Sari Riantika, 2nd year student of Philosophy and Civilization Faculty in university of Paramadina, in major communication study, concentrated in media studies. She is an achiever full bright scholarship “Paramadina Fellowship” sponsored by Paramadina University and BNI 46. Beside that, She also active as a folk dancer at last she went to Poland to introduce Indonesian culture in traditional dance at 8-23 August 2010. She interested in TV news broadcasting.
As like as Sari, Ayub Wahyudi is also 2nd year Student of Communication study, in major media studies. He is also an achiever full bright scholarship at Paramadina University “Paramadina Fellowship” sponsored by Paramadina University and BNI 46. He actives in leadership, humanity and culture organization and interests in critical study of film content and effect.
Key Words: New Media, Media Effect, information society, Uses and Gratification Perspectives
Author’s Biography
Sari Riantika, 2nd year student of Philosophy and Civilization Faculty in university of Paramadina, in major communication study, concentrated in media studies. She is an achiever full bright scholarship “Paramadina Fellowship” sponsored by Paramadina University and BNI 46. Beside that, She also active as a folk dancer at last she went to Poland to introduce Indonesian culture in traditional dance at 8-23 August 2010. She interested in TV news broadcasting.
As like as Sari, Ayub Wahyudi is also 2nd year Student of Communication study, in major media studies. He is also an achiever full bright scholarship at Paramadina University “Paramadina Fellowship” sponsored by Paramadina University and BNI 46. He actives in leadership, humanity and culture organization and interests in critical study of film content and effect.
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